About AI4Rookies
If you’re here, chances are you’re wearing too many hats. One minute you’re chasing customers, the next you’re stuck writing emails, and somewhere in between you’re trying to keep your business moving.
AI4Rookies is built for you. We take the best of AI and translate it into simple steps that free up your time and keep your business growing. No tech background needed. No buzzwords. Just clear, quick wins.
Who We Are
AI4Rookies is a family-driven consulting hub based in Oregon. We’re Brian and Michelle, a couple who stepped away from the traditional tech grind to create something different: approachable, practical AI education for real businesses and entrepreneurs.
We believe AI shouldn’t be intimidating or exclusive. Our goal is to take the complicated, strip away the tech-talk, and turn it into something clear, useful, and even fun.
If you’ve ever feel like tech is leaving you behind, you’re exactly who we’re here for.
Our Mission
Core Values
AI4Rookies is built for the do-it-all business owner, the freelancer juggling clients, and the small shop owner trying to save time without breaking the bank.
Most AI advice feels like it’s written for big tech teams. Not here. We speak your language and focus only on what helps you today—clear steps, quick wins, and tools that actually pay off.
Our mission is simple: make AI approachable and practical for solopreneurs, freelancers, and small businesses. We cut the hype and show you how to use AI to handle the busywork—emails, posts, invoices—so you can focus on the work that grows your business.
Here you’ll find:
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Step-by-step guides anyone can follow.
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Quick tips that save hours.
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Templates, prompt packs, and playbooks made for beginners.
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Honest reviews that tell you when a tool is worth it—and when it’s not.
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👉 AI isn’t here to replace you. It’s here to help you get more done.
AI Specialist & Systems
Michelle Lozano
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Michelle designs the workflows and systems that make AI simple to use. She turns complex tools into clear, repeatable steps anyone can follow.
Business Strategy & Ops
Brian Calvi
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Brian keeps AI4Rookies grounded in real-world business needs. He ensures every tool and workflow delivers practical value for entrepreneurs and small teams.
Your Always-On Assistant
AI Agent
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Our digital teammate who helps us test, refine, and shape workflows—so everything you see here is rookie-safe and ready to use.